Advanced Knowledge of Digital Marketing
The Digital Marketing Mastery Course at Softsynth is designed to take you from the basics to advanced concepts of online marketing. You’ll learn to create effective campaigns, drive traffic, optimize conversions, and analyze data using tools like SEO, SEM, Social Media Marketing, Email Marketing, Google Ads, and Analytics — the most in-demand skills for businesses and startups today.
With hands-on training, live projects, and mentorship from industry professionals, you’ll gain real-world experience and become a job-ready Digital Marketing Specialist. Join Softsynth Software Solutions and kickstart your career with 100% placement support, practical learning, and industry-focused guidance.
Course includes:
- LevelMarketing
- Duration6 Months
- Lessons150+
- Batches Completed30+
- CertificationsYes
- LanguageHindi/English
Course Description
This Advanced Digital Marketing Course is designed to take you from the fundamentals of online marketing to creating comprehensive, result-driven campaigns using modern digital tools and strategies. By enrolling in the best Digital Marketing internship in Faridabad at Softsynth, you’ll gain hands-on experience in SEO, SEM, Social Media Marketing, Email Marketing, Google Ads, and Analytics — the most essential skills for today’s marketing industry.
Digital Marketing empowers businesses to reach, engage, and convert customers effectively online. Through this course, you’ll learn how to plan and execute marketing campaigns, optimize website performance, analyze traffic data, and leverage social media platforms for maximum impact. At Softsynth, the training is 100% practical, focused on live projects, and guided by industry professionals. By the end of this program, you’ll be fully equipped to start your career as a confident Digital Marketing Specialist with real-world campaign experience and 100% placement support.
Benefits of The Course
The Advanced Digital Marketing Course at Softsynth is designed to make you an industry-ready marketing professional. Learn to create high-impact campaigns using SEO, SEM, Social Media, Email Marketing, Google Ads, and Analytics — guided by industry experts through hands-on projects, live campaigns, and real-world applications.
Softsynth provides a 100% Job Guarantee to students who complete the Digital Marketing course successfully and meet our performance and discipline standards.
- Attendance: Minimum 85% attendance throughout the course.
- Assessments: Clear all module tests with at least 80% score.
- Final Project: Successfully plan and execute your live marketing campaign.
- Discipline: Follow course guidelines and project submission timelines.
*Job guarantee eligibility depends on performance, discipline, and interview outcomes within our placement network.
- 100% Placement Guarantee: Get full career support through Softsynth’s placement cell and partner companies.
- Learn from Industry Experts: Get trained by marketing professionals with real-world experience.
- Work on Live Campaigns: Plan and execute real-time marketing campaigns to build your portfolio.
- Master Digital Marketing Tools: Gain expertise in SEO, SEM, Social Media, Email Marketing, Google Ads, and Analytics.
- Hands-On Practical Learning: Every module includes practical exercises, assignments, and case studies.
- Career-Oriented Curriculum: Learn skills that match current industry requirements for digital marketers.
- Internship & Certification: Receive a Softsynth certificate and internship experience on completion.
Course Curriculum
"Dive into our thoughtfully designed course curriculum, crafted to provide a perfect balance of theory, practical applications, and hands-on experience. Each module is tailored to build your expertise step-by-step..."
Introduction to Digital Marketing
- What is Digital Marketing and why it’s important
- Traditional marketing vs Digital marketing
- Understanding the digital marketing ecosystem
- Career opportunities in digital marketing
Search Engine Optimization (SEO)
- On-page SEO: Meta tags, headings, keyword research, content optimization
- Off-page SEO: Backlinking, guest posting, domain authority
- Technical SEO: Site speed, XML sitemaps, robots.txt, mobile optimization
- Local SEO & Google My Business
- SEO tools: Google Search Console, SEMrush, Ahrefs
Search Engine Marketing (SEM) / Google Ads
- Introduction to paid advertising
- Google Ads fundamentals: Search, Display, Video campaigns
- Keyword research & bidding strategies
- Ad copywriting & ad extensions
- Campaign optimization & analytics
Social Media Marketing (SMM)
- Marketing on Facebook, Instagram, LinkedIn, Twitter, and YouTube
- Social media content strategy and planning
- Paid social campaigns and audience targeting
- Analytics and performance tracking
- Community management and engagement
Email Marketing
- Email marketing fundamentals and strategy
- Creating effective newsletters and campaigns
- List building and segmentation
- Automation tools (Mailchimp, Sendinblue)
- Campaign analysis and optimization
Content Marketing
- Content strategy and planning
- Blogging and copywriting
- Video marketing
- Infographics, podcasts, and other content types
- Measuring content performance
Web Analytics
- Introduction to Google Analytics
- Tracking website traffic and user behavior
- Conversion tracking and funnel analysis
- Setting up goals and events
- Reporting and insights for decision-making
E-commerce Marketing
- Introduction to e-commerce platforms (Shopify, WooCommerce)
- Driving traffic to online stores
- Conversion rate optimization
- Retargeting and remarketing strategies
Digital Marketing Tools & Automation
- Tools for SEO, SEM, SMM, and analytics
- Automation tools for marketing campaigns
- CRM basics for marketers
- A/B testing and optimization
Projects & Capstone
- - Hands-on live projects: Campaign creation, SEO optimization, social media campaigns
- - Real-world case studies and client simulations
- - Final capstone project: Complete end-to-end digital marketing campaign
- - Resume building, portfolio preparation, and interview guidance
Completion Certificate
Upon successful completion of the course, you will receive a verifiable digital certificate to showcase your new skills.
